Homegrown brand Castlery to unveil new flagship store at Liat Towers

What had started out as a four-man group in Ubi in 2013 has grown as a digital brand name and also a disruptor in the traditional furniture pieces organization market. Castlery’s collection of furnishings currently partakes 300,000 houses worldwide.

Homegrown furniture manufacturer Castlery prepares to introduce a brand-new front runner outlet at Liat Towers in the 3rd quarter. Totalling 24,000 sq ft all over 2 floors, it will be the company’s largest shop to date and also will certainly include a boosted shop experience that enhances Castlery’s online-to-offline shopping experience. Situated in the heart of Orchard Road, Liat Towers is also home to worldwide brands like Hermes, a French deluxe style home and Swiss deluxe watch designer Audemars Piguet.

“The government will certainly determine and partner extra business like Castlery to construct the next generation of Singapore Global Enterprises as the following engine of development for our overall economy,” adds Siow. As an aspect of its worldwide growth method, the label additionally considers to employ 100 more workers over the upcoming year to load supply chain, marketing and also visual selling positions.

“Being the first neighborhood furniture pieces brand to set up in Liat Towers is a significant and also purposeful milestone for us. It is a physical symptom of our development passions and also reflects our steady commitment to keeping true to our roots, “states Castlery co-founder Declan Ee.

Considering that joining the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has seen a six-fold rise in earnings, starting showrooms in up to 50 metropolitan areas in the US as well as increasing ventures in Australia.

Piccadilly Grand Singapore

“Castlery has actually created a clear plan to accomplish this desire while maintaining a solid Singapore base,” claims Jeffrey Siow, handling director and CEO of EnterpriseSG. Presently, international orders make up over 80% of Castlery’s total income.